Comparing Teaser trailers and theatrical trailers Pirates of the Carribbean

I am going to be comparing both the teaser and theatrical trailers for Pirates of the Carribean.
Below are both trailers:

Theatrical Trailer

Teaser Trailer

After paying close attention to each of these trailers, I have analysed the similarities and differences between them both.

-The theatrical trailer is a more in depth version of the teaser trailer, containing more footage
-The theatrical trailer got shown closer to the films release date
-The teaser trailer lasts for 1 1/2 minutes, where as the theatrical trailer lasts for 2 1/2 minutes. This is due to producers being in the early stages of production, as well as enchanting audiences and creating mystery for them.
-Greater sound effects and music is used in the theatrical trailer, compared to the teaser trailer
-Both trailers end with the films release date, billing/credits and the production company logo's.

After analysing both of these trailers, I have gained a much greater understanding which will help guide me when it comes to creating the teaser trailer for my horror film.

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...

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