Empire magazine cover analysis

This is the front cover from an issue on Empire magazine. This is one of the biggest selling magazines in Britain, and focuses mainly on mainstream Hollywood blockbusters, with monthly publishes. Empires focal point is on A-List celebrities, in huge film productions. This has been made apparent from the central image of Jennifer Lawrence on the front cover. On of the cover lines mention 'X-men', which is a high-budget Hollywood blockbuster and the exclamation mark at the end of another cover line heightens the sensation of excitement, for the audience, thus encouraging people to buy it. Empires Masthead in this is has been printed in red, bold letters, taking up the width of the magazines cover. This makes it extremely engaging and recognizable for audiences, as well as illustrating the strength of the magazine. Moreover, it highlights how the films advertised on Empire are more popular than films advertised on The American Cinematographer. Each issue has the same logo on every time, thus inferring how the magazines content is similar between issues. The vibrant, energetic color schemes may also attract the readers.

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...

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