This is the front cover from Sight and Sound. Sight and Sound is an independent film magazine, placing its focus on independent, world cinema and British instead of the mainstream Hollywood movies. The dominant central image on this cover is of Martin Luther King, with cover lines expressing how this issue opens with two films exploring the nature of protest. This reflects the magazines type of readership; the target audience being middle aged males males, 35 and over. Additionally, one is able to tell that Sight and Sound caters to a completely different demographic as Total Film does. This covers tagline attracts a wide audience, due to the engaging nature. Likewise, via having the tagline written in small, indicates how the magazine already has established readers. The masthead reflects the magazines international aspect, due to the unique colour. Moreover, it can be easily recognised by audiences, thus increasing the brands identity. The font is clear, bold and doesn't dominate the whole front cover. This highlights the importance of keeping the magazine looking sophisticated, professional and informative.
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