Sight and Sound front cover analysis

This is the front cover from Sight and Sound. Sight and Sound is an independent film magazine, placing its focus on independent, world cinema and British instead of the mainstream Hollywood movies. The dominant central image on this cover is of Martin Luther King, with cover lines expressing how this issue opens with two films exploring the nature of protest. This reflects the magazines type of readership; the target audience being middle aged males males, 35 and over. Additionally, one is able to tell that Sight and Sound caters to a completely different demographic as Total Film does. This covers tagline attracts a wide audience, due to the engaging nature. Likewise, via having the tagline written in small, indicates how the magazine already has established readers. The masthead reflects the magazines international aspect, due to the unique colour. Moreover, it can be easily recognised by audiences, thus increasing the brands identity. The font is clear, bold and doesn't dominate the whole front cover. This highlights the importance of keeping the magazine looking sophisticated, professional and informative.

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...

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