Brief of coursework

This year, my A2 coursework will consist of creating a marketing campaign for an imaginary film. This campaign will include a teaser trailer, film poster and magazine front cover. I will ensure that each element of the campaign holds relevance to each other. This is in order to enable the audience to be able to justify that each element is promoting the same film.

As I am not yet entirely sure on the genre of film, which I am going to be creating my campaign for, I will carry out research in regards to the conventions of magazine covers, posters and teaser trailers. This will enable me to use the conventional form in my own media products, as well as seeing if these conventions remain constant throughout.

Below I have included the magazine cover, poster and teaser trailer for the film 'Inception'. These are similar to what I will have produced by the end of my course work.

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...

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