Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...
How did I use new media technologies in the construction and research, planning and evaluation stages? Throughout my course work, I have used a range of new media technologies in the construction and research, planning and evaluation stages, which has eventually led me to creating a poster, magazine cover and teaser trailers. For starters, my overall campaign has been presented on Blogger. Following this, I also had to create my own Sound Cloud account, as well as feeling comfortable with Youtube. I used these sites for embedding and uploading audio/visual files onto my blog posts. At the start, I found it quite confusing to understand how to use the technology accordingly, however, as my skills progressed I gathered a much better perception on the tasks I had to perform. Blogger enabled me to organise my tasks accordingly, making it a lot more efficient and sustainable. This is mainly in regards to my audience, as they are clearly able to view my research, with ac...