Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups,  in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. 

My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this:

Questionnaire for poster
Questionnaire for magazine cover
Questionnaire for teaser trailer

Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. 

My posters questionnaire goes as follows: 

1) Was the font I used effective in portraying the nature of a horror film? If so how?

2) Did you feel as though I represented my antagonist as menacing and sinister within the dominant central image?

3) After seeing this poster, do you feel obligated and encouraged to go and see the film?

4) Does my poster hold authentic conventions of existing film posters?

5) Is it blatant that my poster is advertising a horror film?

6) Are there any areas I could have improved on? If so what?

My audience feedback was extremely helpful as they mainly picked up on how the font was effective in engaging them, and clearly indicating to the horror genre. This was because they explained how the font I used is similar to the font on the poster for Annabelle, which is an extremely successful Horror film. My feedback has also notified me that my dominant central image accurately conveyed an unsettling, unnerving and sinister sensation. The tools on photoshop, which I used to create the white figure behind him, has displayed a corpselike outcome; thus linking to danger and death. Although, a small amount of my audience argued that they felt as though was better suited to a Thriller genre, therefore, didn't feel as though it was blatant to be advertising a horror film. My audience feedback reinforced that my posters conventions were authentic; billing/credits, dominant central image, release date, film title, name of stars, tag line and film company/production logos.  

I have also conducted a post production questionnaire for my magazine cover, which I have placed below:

1) Do you find this magazine cover engaging, and would it catch your eye?

2) Does this magazine suit its publication?

3) Do you feel as though it works in concurrence with my poster and teaser trailer?

4) Have I included authentic magazine cover conventions?

5) Would you purchase this magazine?

My audience said that the contrasting, bright use of colours is extremely eye catching, and my magazine would thus stand out from others on a shelf. They also felt as though the large mast head, in bold letters, is sustainable for my film as it is suitable for appearing in both independent and mainstream magazine publications. My cover lines, featuring well known films, and the dominant central image of my antagonist also conveys it. Although, some of my audience argued that they felt as though it would have been more powerful if I included other images of both my protagonists as well. This in order for them to be better positioned with their relationship. A lot of my audience picked up on my magazines slogan; 'The Ultimate Independent Film Magazine'. My original idea was to create a mainstream magazine publication, for a Hollywood Blockbuster. Although, since creating my teaser trailer, I decided that it would be suitable for both mainstream and independent publishers. I figured this would gain myself a wider audience who are attracted to both forms of publishers. This has ultimately worked in my favour, as most of my audience, who filled in my questionnaire, argued that this was very effective and was  a main factor in encouraging them to purchase Focus Magazine.  

Below is my post production questionnaire for my teaser trailer:

             

1) Does my teaser trailer encourage you to see the film?

2) Did you feel as though the music was sinister, and did it provide you with intensity and anticipation?

3) Do you feel as though my impact sounds worked well with the images?

4) Has it been made clear that the genre of this film belongs to Horror?

5) Have I include authentic teaser trailer conventions?

6) Was my antagonist portrayed as sinister?

Overall, the feedback I received for my teaser trailer was positive. My audience stated how the narrative gave a clear indication to the storyline, and the horror genre was also made evident through the nature of the shots, and the antagonist. Many argued that my use of voice overs was powerful in displaying an intense romantic relationship between both protagonists and the female was effectively displayed as appearing vulnerable. The music I included was also compelling, however, some people argued that they didn't feel as though the music in the montage was suitable for a thriller than a horror. 

After asking my audience questions individually according to each of my marketing campaigns, I asked them if they worked well together overall in promoting the same film. Many argued that factors such as using the same font in both my teaser trailer and poster was effective, however the majority of my audience argued that the strongest factor was including the same image of my antagonist on both my magazine cover and film poster.