Skip to main content

Other ways in which my film can be marketed

My marketing campaign consisted of creating a poster, magazine cover and teaser trailer. 
There are, however, other ways in which my film could have been marketed. 

For instance, there could have been a series of different teaser trailers to come out. These could contain a wider scale of narrative and could be released just before the official film comes out. 

I have included two different teaser trailers for Robin Hood. In comparison to other teaser trailers I have previously annalysed, both of these differ as they are a lot more lengthy in time. For instance, they both include a higher range of shots and narrative. 







Along with additional teaser trailers, Robin Hood also has its own website, enabling audiences to watch the trailer on, as well as having links to social media sites such as Facebook, Instagam and Twitter. 

Robin Hood website












Robin Hood facebook




Press packs are also used as ways for films to be marketed. These are packaged sets of promotional materials, distributed out for promotional use and purposes. They contain valuable information about actors, characters, film and the storyline. These get sent out to media outlets and discuss films using information, images and audio, which have come directly from the company which is marketing the film

Merchandise is another way in which films can be marketed. As seen below by Avengers:

Red carpet events, leads to mass media covering reportage of events, such as movie premieres. This is incredibly beneficial in regards to the ways that films are marketing, as it makes audiences aware and excited about the films release. 

On chat shows, such as Ellen or Jimmy Fallon, A-List Hollywood stars often make appearances, to speak about the movie to which they've just played a role in. Again this is highly beneficial for the films marketing. 





















Comments

Popular posts from this blog

Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own.  Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land  2) Spider Man  3) Insidious 2  4) Hangover 2  5) The Notebook 

SFX front cover analysis

This is one of the front covers from SFX magazine. SFX is a British magazine, which covers topics in the genres of popular science fictions, fantasy and horror, in different types of medias such as films, video games, comics and literature. The magazine was founded in 1995 and gets published every 4 weeks for Future PLC. The genre of the magazine can be told immediately by the 3D, silver masthead in bold. This futuristic tone has also been accompanied by a visionary dominant central image. The cover lines mention films; 'Dawn of the Apes' as well as tv shows such as 'Walking Dead', 'Super Natural' and 'Doctor Who'. All of these productions fit in with the Sci-fi genre, which SFX promotes. 

Poster analysis 1

The first film poster I am going to be analysing is La La Land as has been classified as the musical genre.  The poster conventions I found for this film were smaller images, reviews, reference to awards, film title, name of stars and star ratings. I suspect the rest of the posters I analyse to include the same conventions, despite the differing genres.