Skip to main content

Other ways in which my film can be marketed

My marketing campaign consisted of creating a poster, magazine cover and teaser trailer. 
There are, however, other ways in which my film could have been marketed. 

For instance, there could have been a series of different teaser trailers to come out. These could contain a wider scale of narrative and could be released just before the official film comes out. 

I have included two different teaser trailers for Robin Hood. In comparison to other teaser trailers I have previously annalysed, both of these differ as they are a lot more lengthy in time. For instance, they both include a higher range of shots and narrative. 







Along with additional teaser trailers, Robin Hood also has its own website, enabling audiences to watch the trailer on, as well as having links to social media sites such as Facebook, Instagam and Twitter. 

Robin Hood website












Robin Hood facebook




Press packs are also used as ways for films to be marketed. These are packaged sets of promotional materials, distributed out for promotional use and purposes. They contain valuable information about actors, characters, film and the storyline. These get sent out to media outlets and discuss films using information, images and audio, which have come directly from the company which is marketing the film

Merchandise is another way in which films can be marketed. As seen below by Avengers:

Red carpet events, leads to mass media covering reportage of events, such as movie premieres. This is incredibly beneficial in regards to the ways that films are marketing, as it makes audiences aware and excited about the films release. 

On chat shows, such as Ellen or Jimmy Fallon, A-List Hollywood stars often make appearances, to speak about the movie to which they've just played a role in. Again this is highly beneficial for the films marketing. 





















Comments

Popular posts from this blog

Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own.  Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land  2) Spider Man  3) Insidious 2  4) Hangover 2  5) The Notebook 

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions.  Below are the two film magazine covers I will be analysing:

List of websites used

Through my research and planning, I used many websites which helped me conduct this efficiently.  1) IMDBB  https://www.imdb.com/ To gather information about existing people, to feature in my cast and crew biography/billing 2) BBFC  http://www.bbfc.co.uk/ To help guide me when deciding what to have my films certificate as.  3) Youtube https://www.youtube.com/?hl=en-GB&gl=GB To watch existing trailers; theatrical and teaser trailers.  4) DaFont  https://www.dafont.com/ To choose effect fonts for my marketing campaign 5) Imp Awards http://www.impawards.com/ To find posters which I could analyse in terms of my Horror genre