How effective is the combination of your main product and ancillary texts?
When promoting/marketing a campaign, it is extremely important to hold a sense of continuity throughout. This enables audiences to automatically be aware of what film is being promoted. Captivating images and texts contribute to an undivided campaign, helping establish to audiences the thrilling nature of the film, thus encouraging them to go and see it. Additionally, when the film is shown in cinemas, it will magnetize viewers and will enforce it as being raw in their minds.
Throughout my campaign, I made sure I upheld constant elements in regards to keeping to the same patterns and trends.
One example of how I did this was via the font I chose for my poster and trailer. I made sure that the fonts for both of these were the same. The reasons behind this were to enhance the audiences engagement in response to promotion. My chosen font was 'Giovanni', and I carried out lots of research into this as I wanted to ensure my font would be suitable for horror genre. I used this font for all the conventions in my poster, e.g. tag lines, billing/credits, release date, names of stars, film title as well as in my those in my trailer.
I visited a range of different sites, which helped me decide which font would be most suitable for me.
Finding fonts for my poster and trailer
My chosen font for poster and trailer
I conducted a study group, with 50 people, and asked them about which out of my five chosen fonts they preferred. Due to the most popular font being Giovanni, this is the one that I chose.
The font below is Giovanni:
Via including the same fonts in both my poster and trailer, meant that audiences are automatically made aware that the poster and trailer both belong to the same film. When I made my magazine cover, I included a different font to Giovanni. Instead I used a font called Franklin Goth. I did this in order to heighten my magazines independent style and tone, whilst having my audience in mind.
Below I have included screenshots of both my poster and trailer, where my Giovanni font features:
Poster
Trailer
The tag lines I chose for my trailer were 'from the writers of Gone Girl' and 'All is fair In love and death', which I split up into three separate shots. I did this as I felt as though it was conventional of Horror film tag lines. For instance, each of the words used were one syllable, making them condensed and abbreviated. This creates intensity and mystery for the audience, thus contributing to an overall sinister feel to the trailer. I chose to link my trailer to the writers of Gone Girl as it has been reviewed as a dark, disturbing story, similar to mine. I did not choose to include my tag lines on my magazine cover, as I didn't feel as though it was necessary and It wasn't typical of existing magazine covers which I have analysed.
Below is my research and planning which helped me devise my taglines:
Existing taglines for Horror films
My potential taglines
Below are my taglines:
I also included the same dominant central image for both my magazine and poster. Although, the antagonists body has been cropped for my magazine, where as in my poster, his whole body was featured. Via including the same image, portrayed the same dark and similar effect, which is necessary from a Horror genre. From conducting my research, I learnt that magazine covers and posters often use images of the main stars, which is another reason why I chose to do this.
I took a variety of different photos, which I viewed as possibilities to use for my magazine cover and poster.
Below is my blog post outlining this:
Potential photos for magazine cover/poster
Below is the research I did towards this:
Potential coverlines
I have also included screenshots of each of my magazine cover lines
To conclude, there are many similarities within my campaign. This is in regards to font, billing and image of my antagonist ect. As well as this, I have also tried to incorporate similar colour schemes. For instance, I used neutral colours; black, white and grey, as these are conservative and emotionless, which I felt suited the nature of my horror film. I ensured that I did this in order to combine all my advertising, for my product, to my audience in the same way.
When promoting/marketing a campaign, it is extremely important to hold a sense of continuity throughout. This enables audiences to automatically be aware of what film is being promoted. Captivating images and texts contribute to an undivided campaign, helping establish to audiences the thrilling nature of the film, thus encouraging them to go and see it. Additionally, when the film is shown in cinemas, it will magnetize viewers and will enforce it as being raw in their minds.
Throughout my campaign, I made sure I upheld constant elements in regards to keeping to the same patterns and trends.
One example of how I did this was via the font I chose for my poster and trailer. I made sure that the fonts for both of these were the same. The reasons behind this were to enhance the audiences engagement in response to promotion. My chosen font was 'Giovanni', and I carried out lots of research into this as I wanted to ensure my font would be suitable for horror genre. I used this font for all the conventions in my poster, e.g. tag lines, billing/credits, release date, names of stars, film title as well as in my those in my trailer.
I visited a range of different sites, which helped me decide which font would be most suitable for me.
Finding fonts for my poster and trailer
My chosen font for poster and trailer
I conducted a study group, with 50 people, and asked them about which out of my five chosen fonts they preferred. Due to the most popular font being Giovanni, this is the one that I chose.
The font below is Giovanni:
Via including the same fonts in both my poster and trailer, meant that audiences are automatically made aware that the poster and trailer both belong to the same film. When I made my magazine cover, I included a different font to Giovanni. Instead I used a font called Franklin Goth. I did this in order to heighten my magazines independent style and tone, whilst having my audience in mind.
Below I have included screenshots of both my poster and trailer, where my Giovanni font features:
Poster
Trailer
The tag lines I chose for my trailer were 'from the writers of Gone Girl' and 'All is fair In love and death', which I split up into three separate shots. I did this as I felt as though it was conventional of Horror film tag lines. For instance, each of the words used were one syllable, making them condensed and abbreviated. This creates intensity and mystery for the audience, thus contributing to an overall sinister feel to the trailer. I chose to link my trailer to the writers of Gone Girl as it has been reviewed as a dark, disturbing story, similar to mine. I did not choose to include my tag lines on my magazine cover, as I didn't feel as though it was necessary and It wasn't typical of existing magazine covers which I have analysed.
Below is my research and planning which helped me devise my taglines:
Existing taglines for Horror films
My potential taglines
Below are my taglines:
I also included the same dominant central image for both my magazine and poster. Although, the antagonists body has been cropped for my magazine, where as in my poster, his whole body was featured. Via including the same image, portrayed the same dark and similar effect, which is necessary from a Horror genre. From conducting my research, I learnt that magazine covers and posters often use images of the main stars, which is another reason why I chose to do this.
I took a variety of different photos, which I viewed as possibilities to use for my magazine cover and poster.
Below is my blog post outlining this:
Potential photos for magazine cover/poster
Billing/credits appear in the majority of advertising campaigns, and are conventional to all forms of different media products. They serve to show whose been involved and I featured this on my poster and trailer, in order to ensure audiences were made aware that they both belong to the same film. Although I used the same billing for both, my posters billing used a different font as my trailer did; 'Steel Tongs'. Within my billings I also included my production company logos, in order to make it appear real and authentic. I have included my billing over two separate shots for my trailer, whereas in my poster I placed it over one.
I did not include any billing on my magazine cover. This was because I learnt via my research that it was not conventional to do so. Instead I used magazine cover conventions, such as banners, cover lines and a mast head. As well as this, I also did not include production company logos in my magazine cover, which I did for trailer and poster.
I have inserted my magazines front cover. I have done this in order to highlight the differences in what I have included here, in comparison to my poster and trailer.
Below is the billing for my trailer:
I have also included the billing for my poster:
The differences in both my billings have been made clear in each of these images.
I have also conducted research into the cover lines which I would be including in my magazine cover. I did not not however include cover lines on my poster or in my trailer, as this was not typical conventions of them.
Below is the research I did towards this:
Potential coverlines
I have also included screenshots of each of my magazine cover lines
Within my campaigns, I have varied texts in regards to release dates. For instance, my films poster states the film is reaching cinemas on August 5th, where as my trailer just states that it is 'Coming soon'. I have done this as my trailer will be released a long time before it will be featured in cinemas, whereas my poster will be released very near to the official screening date of my film in cinemas. This intensifies the level of apprehension and awaiting for audiences. This will also keep them alerted in regards to the films release.
To conclude, there are many similarities within my campaign. This is in regards to font, billing and image of my antagonist ect. As well as this, I have also tried to incorporate similar colour schemes. For instance, I used neutral colours; black, white and grey, as these are conservative and emotionless, which I felt suited the nature of my horror film. I ensured that I did this in order to combine all my advertising, for my product, to my audience in the same way.
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