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Evaluation - conventions of real media products

In what ways does your media product use, develop or challenge forms and conventions of real media products - Poster

In addition to creating a magazine cover and teaser trailer, I also had to create a film poster. In order to complete this, I carried out research of poster conventions from a range of different genres from films. 

Poster analysis 1
Poster analysis 2
Poster analysis 3
Poster analysis 4
Poster analysis 5

After completing this research, I realised that all posters have similar/the same conventions, despite the genre. For instance, they all included taglines, billing/credits, production company logo's, release date and a dominant central image, typically of stars, indicating genre. 

As my chosen genre was Horror, I also conducted research into 10 different film posters, specifically for this genre. I analysed these posters in terms of font, layout, text and colour schemes ect. 

Horror poster conventions - introduction
Horror poster conventions - The Shallows
Horror poster conventions - Jigsaw
Horror poster conventions - Happy Death Day
Horror poster conventions - The Possession
Horror poster conventions - Under the Shadow
Horror poster conventions - You're next
Horror poster conventions - Orphans
Horror poster conventions - The Bay
Horror poster conventions - The Conjuring 2
Horror poster conventions - The Purge

This research me helped me in deciding what to include on my poster. I figured that I wanted to directly position the audience with the antagonist, in order to heighten the sensation of fear. Additionally, this meant that my poster would appear sinister and dark, like some of the existing posters which I analysed. Via using neutral colours such as white and grey, denotes a juxtapositon between innocence/purity against the dark nature of my film. 


I was influenced by other film posters, of my genre, whilst deciding on the layout of my billing/credits. 


I took a few potential photographs of my antagonist, for my poster. I felt as thought this was strongest as I captured a low angle shot. This presents him as sinister and powerful, clearly indicating his dangerous impact over the other characters. 


Release date 


Names of stars 


I have included the word 'death' in my tagline, to indicate the genre to the audience. As well as this, there is a paradoxy meaning lying between the words 'love' and 'death'. For instance, it portrays the concept of love as strong as death, which could be unsettling for viewers.  


A lot of the film posters I analysed clearly towards the horror genre within their film title. I wanted mine to be more subtle, in order to convey a sense of mystery to the audience. 


Social media site 

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