Teaser trailer conventions

Since comparing five different teaser trailers, I realised they all contain the same conventions, despite the opposing genres.

Below is a list of all the conventions I expected to be in the teaser trailer, but weren't:

-Reference to films awards
-Film reviews, e.g. "Ranked top film of the year by Daily Mail"

Despite not coming across these two conventions, there were a wide range of conventions which I did come across. For example:

-Sound effects/impact sound
-Variety of different camera movement, shots and angles
-Some trailers, e.g. Avengers, Harry Potter and Fast and Furious contained special effects
-Music which reflected genre, e.g. fast tempo music was in Avengers teaser trailer, to create intensity and atmosphere for the audience
-Film website
-Production company logo's, e.g. Paramount or Viacom (this was usually at the end of the trailer)
-Images of stars
-Images from film
-Film title
-Genre indication
-Release date
-Voice over
-Eye candy; e.g. nice cars and big houses
-Editing
-Tag lines; which were usually broken up

Analysing all these conventions will help me massively when I come to creating my own teaser trailer, as it will help me keep it authentic and realistic for audiences.

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