Horror trailer genre analysis

The third Horror trailer I am going to analyse the genre conventions of is The Purge: Election Year

-Taglines
-Fades to black
-Dissolve
-Choral music is contrapuntal with the action taking place
-Images of blood at the beginning
-Editing in first half of trailer is relatively slow
-Sudden sound effects
-Second half of trailer is much faster paced in terms of cutting between shots
-Quick shots of violence and mise-en-scene involving weapons such as guns and knives
-Narration is played over quick editing
-Filmed consistently in the evening, creating a sense of unease and insecurity
-Fast and sinister music
-Some slow and exaggerated movements
-Several rapid and quick shots of characters being attacked with weapons
-Impact sounds
-Setting often being in the family home, reinforces Horror genre as the home is supposed to be a place of safety and security
-Trailer is filled with dark shadows and lack of light, creating an unsettling atmosphere
-Rapid flashes between shots before blackness

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...

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