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Horror trailer genre analysis

Since having decided what genre my film is going to belong to I am now going to analyse five existing trailers for horror films. I am going to analyse them in terms of their genre conventions.

For following trailers I have chosen to look at are: 

1) Saw 7 
2) Annabelle 
3) The Purge
4) Cult of Chucky 
5) It

The first trailer I have chosen to analyse is Saw 7



 -Taglines 
-Certificate
-Fast pace music 
-3-D taglines
-3-D parts of film
-'WILL YOU SURVIVE' tagline is directed at the viewer 'YOU'
-Pace of editing increases as the pace of music does
-Narrator speaking in the background, with a creepy sinister voice 
-Bold fonts
-Cuts from significant part in trailer
-Fades into black 
-Impact sounds 
-Release date is Halloween

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