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Horror trailer genre analysis

The second trailer I am going to be analysing the genre for is Annabelle 



-Fades to black 
-Creepy sinister music 
-Impact sound
-Pace of music slows down as pace of editing slows down 
-Pace of music speeds up as pace of editing speeds up
-Shadows under title of the film, in the shapes of coffins 
-Font of title hints the horror genre to the audience 
-Name of film comes out of a wall which is quite sinister 
-Images of blood and dolls are shown throughout trailer, which adds the effect of fear
-Low-key lighting is used at the start, this creates an anxious atmosphere
-Quick changes of camera angles and cuts in between scenes
-Tagline mentioning other horror films; the conjuring 
-The music works contrapuntally in the middle of the trailer  
-Release date is October, which is around Halloween time
-Doll music is contrapuntal music 
-Whole idea of trailer is contrapuntal as it is about a doll which symbolises, children, sweetness and innocence

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