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My marketing campaign

My marketing campaign 

 For my marketing campaign I have decided to focus on Horror. I have completed research in order to carry this out further and understand what Horror films consist of. 

 Below is a link which explains what a Horror film actually is. Horror films here are described as 'a movie that seeks to elicit a physiological reaction, such as an elevated heartbeat, through the use of fear and shocking one’s audiences'. 

 https://en.wikipedia.org/wiki/Horror_film

After reading this I also learnt that Horror films main aims are to evoke audiences fears, nightmares and terrors of the 'unknown'. These include Aliens, Vampires, Monsters, Zombies, Psychopaths/Serial killers or natural/man-made disasters. There are also different sub-genres of Horror, such as: psychological horror, science fiction horror, supernatural horror, gothic horror or comedy horror. 
Examples of successful Horror films are:

 1) Orphan
2) Paranormal activity 
3) Sinister 
4) Saw
5) Annabelle  











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