My marketing campaign

My marketing campaign

For my marketing campaign I have decided to focus on Horror. I have completed research in order to carry this out further and understand what Horror films consist of.

Below is a link which explains what a Horror film actually is. Horror films here are described as 'a movie that seeks to elicit a physiological reaction, such as an elevated heartbeat, through the use of fear and shocking one’s audiences'.

https://en.wikipedia.org/wiki/Horror_film

After reading this I also learnt that Horror films main aims are to evoke audiences fears, nightmares and terrors of the 'unknown'. These include Aliens, Vampires, Monsters, Zombies, Psychopaths/Serial killers or natural/man-made disasters. There are also different sub-genres of Horror, such as: psychological horror, science fiction horror, supernatural horror, gothic horror or comedy horror.

Examples of successful Horror films are:

1) Orphan
2) Paranormal activity
3) Sinister
4) Saw
5) Annabelle

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

list of tools I used in software

Adobe premiere: software ALL DONE ON A PC Camera: HC-VX980 Manfrotto tripod Use of dissolves From black dissolving into next shot – slows the tone down and gives glimpses in (seems like little romantic snapshots at the start) I added an outside sound during the park shots Camera sound from the colleges sound effect library Impact sounds from BBC sound library I included a sound effect of a ring tone from BBC sound effects library instead of the apple iphone ringtone which I recorded with the shot iphone doesn’t sound like a ringtone in a trailer Fading down the volume of the music whenever there was any dialogue from the actors the music was loudest in the 3 rd part so I especially did this here Photoshop, for the film title

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