Existing taglines for horror films

Existing taglines for horror films 

I am going to be analyzing a range of existing taglines of horror films. I have decided to do this as I think it is an important part of the marketing campaign in order to see if there are common themes that come up. I also think this is important to do as the tagline for my film will run across both the teaser trailer and movie poster, which helps links the two together. 

Below are the list of horror film tag lines I will be looking at:

Insidious: 'It's not the house that's haunted'

Sinister: 'Once you see him, nothing can save you' 

The Purge: 'One night a year. All crime is legal' 

Physco: 'Check in. Relax. Take a shower' 

Saw 3D: 'The traps come alive' 

Paranormal activity 4: 'It's closer than you think'

Mama: 'A mothers love is forever'

You're next: 'Did you remember to lock your door'

Saw 2: 'Oh yes there will be blood' 

Maniac cop: 'You have the right to remain silent. Forever'

The Bay: 'Panic feeds on fear' 

Alien: 'In space no one can hear you scream'  

Lights out: 'Darkness will consume you'

Under the shadow: 'Fear will find you'

The Shallows: 'What was once in the deep is now in the shallows'

Before I wake: 'Fear your dreams'

Holidays: 'Surviving them is hell'

Maniac: 'I warned you not to go out tonight' 

Blair witch: 'There's something evil hiding in the woods' 

The other side of the door: 'It was never meant to be opened' 

After analyzing these taglines, I have found a number of similar conventions that have frequently come up. For example, most of them have direct reference to the audience, often via using the word 'you'. This makes the audience feel tense and as though they are in danger. In addition to this,  they all have a sense of threat when mentioning the words 'fear', 'darkness', 'scream' and 'panic'. All taglines provide suspense for the audience, making them want to see the film, as well as providing a mystery and apprehension.