My potential taglines

My potential taglines

After conducting research for taglines in my chosen genre, I have come up with 10 potential taglines, which I will bring forward to a focus group or on a questionnaire, in order to see which is the most popular. Following this, I will then decide if it suits my genre and film narrative.

1) It could be you next
2) Trust no one.
3) You're first love could be your first fear
4) Never turn your back
5) Watch out
6) He's coming for you
7) Run whilst you can
8) He's closer than you think
9) Betrayal
10) Boyfriend or foe
11) All is fair in love and death
12) Love only has one winner

I have decided that I am going to include the tagline 'all is fair in love and death' in my trailer. I feel as though the direct contrast being the notion of love against death is effective in portraying a sinister tone.

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Poster analysis introduction

I am going to conduct research and analysis towards the conventions of film posters. I have looked at five different posters from a variety of genres, in order to see if there are similarities within the conventions. This will help my understanding of the depth in film posters, thus benefitting me when I am making my own. Below are the five posters, each of different genres, which I chose to analyse the conventions of: 1) La La Land 2) Spider Man 3) Insidious 2 4) Hangover 2 5) The Notebook

Magazine cover analysis introduction

After looking at the conventions of movie posters, I will now do the exact same, but for film magazine covers. Both film magazines I will be looking at are aimed at different audience and will both be for different front covers from a different film magazine. In terms of design and layout, I will be able to see if both film magazines share the same conventions. Below are the two film magazine covers I will be analysing:

Evaluation - what have I learnt from my audience feedback?

Within my research and planning, I constantly had my target audience in mind. I therefore conducted several questionnaires and focus groups, in order to gather information on what my audience expected in regards to different media texts, along with making decisions based on their feedback. My main aim for my marketing campaign was for it to hold authenticity and realism for the audience. I questionnaires which I have included below helped me achieve this: Questionnaire for poster Questionnaire for magazine cover Questionnaire for teaser trailer Additionally, I have also conducted a series of questionnaires post production of my marketing campaign. I wanted to gather feed back from my audience to see if they felt that my poster, magazine cover and teaser trailer were sustainable, accurate and convincing. My posters questionnaire goes as follows: 1) Was the font I used effective in portraying the nature of a horror film? If so how? 2) Did you fee...

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