Jess's Media Blog A2

I have conducted research into potential fonts for my magazines front cover. I have decided that my film will be a mainstream Hollywood blockbuster. This has led to the type of publication which would feature my film on. This publication will be mainstream magazines, such as Empire, Total Film and The Hollywood reporter.  Below I have compiled a list of potential fonts and included reasons for each of the fonts sustainability.  Kaffeesatz is a potential font which I think could be  sustainable for my magazine as it is quite comtemporary.  Eagle Bold is another potential font which I will consider using. I think this font would be suitable for my magazine, due to its captivating nature.  Due to its versatility, Antenna is suitable for mainstream publications, such as The Hollywood Reporter. Although, as my film is going to feature on the front page, I feel as though my magazines font needs to appear slightly less elegant, to su...

Whilst filming the shots for my trailer, I took a variety of photos which I thought would be suitable for magazine cover/poster. I have also conducted a brief analysis of each images sustainability.  This  photo shows the character taking photographs of the couple; clearly identifying him as a stalker. I think this image is less effective than the previous photo, as he is not taking a photograph. This makes it less clear to the audience that he is stalking the couple.  I have angled the camera as two different positions, for both these photographs of the stalking hiding behind the wall. The extreme long shot of him, highlights his sinister appearance, via dressing him in all black and with his hood up.  Therefore, by photographing the antagonist watching/stalking the couple, via bending down by the letter box and looking at them through their windows, reverses with the safe environment of your own home.  I centere...

I have sketched some potential layouts, which I can use for when I design my magazine cover. I have researched and analysed many different covers for mainstream magazines, such as Total Film and Empire, both of which have given me an idea on the layout and what content to include.  Below are my sketches: 

Below I have come up with a list of potential coverlines which I will feature inside my magazine. The magazine I will be creating is a publication of mainstream Hollywood blockbusters. Whilst keeping this in mind, I have also made sure I am remaining aware of my intended audience for Horror films. Therefore, I have noted the importance of referencing films which suit this criteria. I have chosen coverlines for films which have been released, or announced for release in 2018.  1) The Darkest Minds  Superheroes for the millennial generation  2) Robin Hood Boys in the hood  Egerton and Dornan in Robin Hood reboot 3) Jonny English Strikes Again Olga Kurylenko  Bond girl back in Jonny English sequel 4) Venom  Tom Hardy suits up  5) The Spy Who Dumped Me Mila Kunis 6) A Star Is Born  Bradley Cooper 7) Bad Time At The El Royale  Chris Hemsworth  8) The Nutcracker and the four realms  Keira Knightley  9) Ni...

I have conducted primary research, via questionnaire, as I want to learn more about what my audience would expect to find inside a film magazine, along with the ways in which design, layout and content would lead them to buying the magazine. I have carried out a series of questions to ask, in order to help me in designing my own magazine front cover, which audiences will be engaged with.  Below is my questionnaire: 1) Which kinds of colours would attract you to the magazine the most?  -Muted/neutral colours  -Bright colours -Pastel colours  -Depends on genre  2) What would you expect to see on the magazines front cover?  -Image of a Hollywood star  -Image of a top film director  -The main character in an upcoming movie  3) What font would you expect the cover line to be in?  -Rounded  -Square and bold  4) Would you prefer the front cover to be dominated with writing or images?  -Writing -Images -D...

Possible Poster layouts  Before I start with the design stages of my poster, I need to sketch some possible layouts. After closely analyzing a lot of different posters from the Horror genre, I now have a clearer understanding of how genre affects layouts. I have sketched some possible layouts for my poster, whilst taking into consideration all of what I have discovered through research. 

Below I have come up with five potential names for my film magazine, which I think will be appropriate. I have also written a small paragraph besides this, talking about why I chose this name, what it suggests and how it is suitable for the type of publication which my magazine will be.  My magazine publication will be similar to Empire, this mainly focuses on mainstream Hollywood blockbusters. Potential names: 1) Frame The name 'Frame' encapsulates exactly what a film is; a series of frames. However, this structure links to films from all publications not just mainstream Hollywood blockbusters. Although, it also targets all audiences, who are into Horror films.  2) Rise in motion This is a good potential name for a film magazine, as it conveys how audiences are increasingly receptive to films made in all parts of the world. The audience for this magazine is the vast worldwide audience for the Hollywood movie industry. Even in non-English speaking countries, Holly...

I have decided my film will be a mainstream Hollywood blockbuster, but will be suitable for featuring on both an independent and mainstream magazine. Since having decided this, it has lead me to deciding which kind of publication would have my film on the front cover of their magazine. I am going to analyse three covers, from similar publications, in terms of layout and content, in order to see the similarities between conventions. I will be looking at Empire, Total Film and The Hollywood reporter, which are all mainstream magazines. Empire is the first magazine cover I have chosen to analyse. I have chosen Empire as it is a mainstream magazine, which is what mine will be as well.   The second magazine cover I have analysed is Total Film. This is the same publication as Empire. Therefore, I am expecting the content and layout of the magazine cover to be the same as well.  Although the publication of Total Film is the same as Empire, the content and layout of ...

This is one of the front covers from SFX magazine. SFX is a British magazine, which covers topics in the genres of popular science fictions, fantasy and horror, in different types of medias such as films, video games, comics and literature. The magazine was founded in 1995 and gets published every 4 weeks for Future PLC. The genre of the magazine can be told immediately by the 3D, silver masthead in bold. This futuristic tone has also been accompanied by a visionary dominant central image. The cover lines mention films; 'Dawn of the Apes' as well as tv shows such as 'Walking Dead', 'Super Natural' and 'Doctor Who'. All of these productions fit in with the Sci-fi genre, which SFX promotes. 

This is one of Total Film's front covers, for one of their issues. Total film is a magazine, predominately featuring big Hollywood movies. As well as this, it also offers cinema, reviews, features, DVD and Blu-ray news. The mast head is the most dominant part of the whole front cover, with a sharp font in a bold colour. This indicates the magazines focus on top rated block buster films. Total film often includes A-list celebrities as their dominant central image. In this case, Daniel Craig has been featured, as he appears in the film 'Skyfall', which is mentioned in the cover line. This reinforces how Total film is a mainstream, popular magazine publication. The tagline and cover lines are in gold and red, which stands out against the neutral coloured dark background. Consequently, this will grab readers attention. 

This is the front cover from an issue on Empire magazine. This is one of the biggest selling magazines in Britain, and focuses mainly on mainstream Hollywood blockbusters, with monthly publishes. Empires focal point is on A-List celebrities, in huge film productions. This has been made apparent from the central image of Jennifer Lawrence on the front cover. On of the cover lines mention 'X-men', which is a high-budget Hollywood blockbuster and the exclamation mark at the end of another cover line heightens the sensation of excitement, for the audience, thus encouraging people to buy it.  Empires Masthead in this is has been printed in red, bold letters, taking up the width of the magazines cover. This makes it extremely engaging and recognizable for audiences, as well as illustrating the strength of the magazine. Moreover, it highlights how the films advertised on Empire are more popular than films advertised on The American Cinematographer.  Each issue has the same ...

This is a front cover from American Cinematographer magazine. This magazine gets published monthly by The American Society of Cinematographers. The main emphasis is placed on interviews with cinematographers, but directors and other filmmakers are often featured as well. There is also focused placed on the art and craft of cinematography, covering television productions, short films, domestic and foreign feature productions, commercials and music videos. On this issue, there is a coverline which mentions 'Alice in Wonderland', with an accompanying dominant central image beside it. This indicates the type of film publications which the magazine includes. The Masthead has used curved black font, which contrasts to the font which Total Film and Empire uses. This suggests how The American Cinematographer is aimed at an older audience. 

This is the front cover from Sight and Sound. Sight and Sound is an independent film magazine, placing its focus on independent, world cinema and British instead of the mainstream Hollywood movies. The dominant central image on this cover is of Martin Luther King, with cover lines expressing how this issue opens with two films exploring the nature of protest. This reflects the magazines type of readership; the target audience being middle aged males males, 35 and over. Additionally, one is able to tell that Sight and Sound caters to a completely different demographic as Total Film does. This covers tagline attracts a wide audience, due to the engaging nature. Likewise, via having the tagline written in small, indicates how the magazine already has established readers. The masthead reflects the magazines international aspect, due to the unique colour. Moreover, it can be easily recognised by audiences, thus increasing the brands identity. The font is clear, bold and doesn't dominate...

After having conducted secondary research, in regards to creating my poster, I am also going to conduct primary research. This will enable me to find out first hands what audiences expect to find on a poster from a Horror film genre.  The questionnaire I have devised below will gather information about colour scheme, certificate, image, font, release date, and setting which will be the preferences from the audience for my type of film.  I am going to only distribute my questionnaire to Horror film fans. Before completing the questionnaire, I will ask them if they have previously seen films such as 'Sinister' or 'Saw'.  I am going to combine the research I gather from my questionnaire to the research on conventions in existing Horror posters I have previously analysed, when creating my final poster.  Questionnaire 1) What would you expect the colour scheme to be? -Muted and dark colours, e.g. Black, Brown or dark Green -Colourful and bright primary colour...

My marketing campaign  For my marketing campaign I have decided to focus on Horror. I have completed research in order to carry this out further and understand what Horror films consist of.  Below is a link which explains what a Horror film actually is. Horror films here are described as 'a  movie that seeks to elicit a physiological reaction, such as an elevated heartbeat, through the use of fear and shocking one’s audiences'.  https://en.wikipedia.org/wiki/Horror_film After reading this I also learnt that Horror films main aims are to evoke audiences fears, nightmares and terrors of the 'unknown'. These include Aliens, Vampires, Monsters, Zombies, Psychopaths/Serial killers or natural/man-made disasters. There are also different sub-genres of Horror, such as: psychological horror, science fiction horror, supernatural horror, gothic horror or comedy horror.  Examples of successful Horror films are: 1) Orphan 2) Paranormal activity  3) Sinist...

I have conducted research into the two certificates 12/12A and 15, on the BBFC website, In order to see which is more appropriate for my film. Below I have placed the link of the BBFC website, to which I gathered all my information from. BBFC In order to carry out this research, I am going to select a certificate for my film. This will enable me to gather the guidelines which I will need when I am deciding on the content which will be suitable for the certificate.  I am going to start by researching the guidelines for films with a 12/12A rating.  12/12A: Films which have been classified 12A and video works which have been classified as a 12 all contain material which has been ruled as unsuitable for children below the age of 12 to view. Therefore, unless accompanied by an adult, anyone under the age age of 12 will be able to see a film with this rating.  Within 12/12A films, there was must be a very infrequent misuse of drugs. Moreover drugs shoul...

I have chosen to give my film a 15 certificate. I feel as though this will be appropriate, as I believe the age of my audience, which I want my film to be targeted at, should be from 15 years old to young adults. Another reason why I have chosen this is because I think this is the criteria which my film will fit into. The areas of strong language which will potentially feature, will be suitable for 15 years and older.  I think this will target a wide audience, thus benefiting the film production. 

After analysing the conventions found on film magazine front covers, I will now be looking at five different covers from different types of publications. I will be analysing them in terms of layout, content and style. This analysis will show me how when creating my film magazines front cover, I will need to reflect the type of film I chose through the type of magazine that I use, as I have not yet chose the genre of film I am going to be making. I am going to achieve this through layout, content and style of the front cover.  Below are the five different film publication front covers which I am going to be analysing:

During my analysis of existing magazine covers, I managed to highlight all the possible conventions that are included on front covers. Below I have compiled a list of all the conventions which I will be using when creating my own magazine cover: Dominant central image Coverlines  Masthead Barcode Price and date Main cover line Web adress Banners Other images Slogans